Hungary has a Home Depot. It’s called OBI. It’s orange too. There was one near Attila’s so I had to stop by to say hello and collect some data. I knew my homies back at The Home Depot corporate office would appreciate this.
It’s a huge store and sells a lot of the same stuff as a Home Depot. It even has a garden section. Most things are the same. The carts are orange, there’s a customer service center at the front, a lot of products are out of stock … but there’s a key difference. Everything is in Hungarian.
There are other differences like its got two levels and it sells bikes.
I ran into a pricing issue at OBI, and experienced Hungarian customer service. I wanted to buy some AA batteries for my camera. I’ve found out that batteries are pretty expensive in Europe. I paid about $7 in Greece for 4 AA. OBI had some decent prices, but there were a few options. A Duracell AA 4-pack was 645 forints ($4). But I also saw a 4+2 AA combo pack. It said that 2 were free. It was in the same bin, but there wasn’t a price for it. So I looked at the Duracell AAA batteries and saw a similar deal. A 4-pack of AAA batteries was 845 forint, and the 4+2 pack was the same price, 845. So, I assumed that the AA 4+2 pack was the same price as the AA 4-pack, 645 forint.
I went to check out and it rang up as 1500 forint. That’s $10! No one at the customer service desk spoke english, but I gestured and wrote my way through it. They understood and sent me back to meet with a guy that could help me. I met the guy coming off the escalator. He coldly flipped the battery pack over and pointed to the price tag which showed 1500. Idiot. He didn’t speak english either but I told him I wanted to show him the issue.
I gestured and pointed out the problem. There was no explicit price mentioned on the bin underneath the AA 4+2 pack, but I had used the precedent set by the Duracell AAA batteries to determine the price of the AAs. Since the price of the AAA 4-pack and 4+2 pack were identical, I assumed the pricing scheme of the AAs would be the same.
No. He kept pointing to the 1500 price tag. So I pointed to the side of my head, showing him it didn’t make any sense. I could buy two AA 4-packs, 645 each, and get 8 batteries for 1300 forint. But with the 4+2 pack, I would pay 1500 for 6 batteries. The promo pack was way more expensive per battery. Didn’t make sense. This still makes me mad. And the packaging said “2 free.” Bullshit. In the Hungarian system, you pay a huge premium to get 2 more batteries in one package. Maybe it’s the convenience.
My argument attracted a crowd. Three other OBI employees came over. None spoke english. Then some customers hung out to watch also. One old guy was interested, and wanted to help me. He asked if I spoke Deutsch. Then another customer came to help me. He spoke english and offered to translate for me. He listened to my argument and understood it. He explained it to the OBI guy, and same thing; the OBI stuck to the bullshit 1500 price. My translator laughed and told me “Welcome to Hungary.”











































